(This article is both an examination of the intended role of American Antitrust law and the case study of Google as possibly in violation of such law. Part I will focus on Google, Part II will look at the progression of Anti-Trust Law in the U.S.)

Part I: More About Google

In September of 1998, Google Inc. was created.

At its beginning, Google was nothing more than a quaint search alternative to the likes of Yahoo as well as many other search engines now long forgotten. Today, barely more than a decade later, Google has become a giant, employing over 20,000 personnel and generating more than $20 billion annually in advertising revenue. But don’t let the title of this article mislead you, by no means does Google possess a classic monopoly in the online advertising market. Google currently competes primarily with Yahoo, Microsoft and AOL in the e-advertising industry, but as long as Google Search continues to host the majority of internet search queries worldwide Google stands to remain as the dominant party in the growing online advertising game - a fact not remiss with the U.S. Department of Justice (DOJ).